Arthur B. Markman is the Anabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas and Founding Director of the Program in the Human Dimensions of Organizations. He has written over 150 scholarly papers on topics including reasoning, decision making, and motivation. He brings insights from cognitive science to a broader audience through his blogs at 'Psychology Today' and 'Fast Company' as well as his radio show and podcast 'Two Guys on Your Head'. Art has written several books including 'Smart Thinking, Smart Change, and Brain Briefs'. http://www.smartthinkingbook.com/